Blind Spots! Top Hotel Marketing Mistakes You Might Be Making

Chatting with GMs, revenue managers, and marketing folks across the industry, I’ve noticed some common marketing blunders hotels keep making. Let’s dive in and see if any of these ring a bell for you!

𝟭. 𝗡𝗼𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗼𝗿 𝘆𝗼𝘂𝗿 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗽𝗼𝗶𝗻𝘁𝘀 👤

Not sure who your ideal guest is? This is a big one! Think families, business travelers, or maybe adventure seekers? Knowing this will help you target your marketing with laser focus.

𝟮. 𝗧𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝗶𝘀𝗼𝗹𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 🛢️

Marketing shouldn’t be an island. It needs to work hand-in-hand with your overall distribution, revenue management and other strategies. Are you on the same page?

𝟯. 𝗡𝗼𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗵𝗼𝘄 𝗢𝗧𝗔𝘀 𝗰𝗼𝗺𝗽𝗲𝘁𝗲 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 📲

They’re investing heavily to capture hotel traffic online, but there are strategic ways to stand out and win back control.

𝟰. 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗶𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 ✨

Posting cool pics on Instagram is great, but it’s not the whole story. Think about how it fits your overall content marketing paid advertising strategy.

𝟱. 𝗡𝗼𝘁 𝗯𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝗙&𝗕 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝗽𝗲𝗻𝗱 𝘃𝘀 𝗿𝗼𝗼𝗺𝘀 🥘

Sometimes F&B can be a noisy neighbor in the marketing budget. While it’s important to promote them, make sure you’re not neglecting room marketing in the process. Balance it.

𝟲. 𝗢𝘃𝗲𝗿 𝗿𝗲𝗹𝗶𝗮𝗻𝗰𝗲 𝗼𝗻 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝗼𝗿 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 👨🏻‍💼

Don’t just blindly trust an agency and marketing platforms to do everything. Stay involved and make sure your marketing goals are aligned.

𝗗𝗶𝗱 𝗜 𝗺𝗶𝘀𝘀 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴? Let me know in the comments what marketing challenges you’re facing.