What revenue managers (often) get wrong about hotel marketing?

𝗘𝘃𝗲𝗿 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗿𝗲𝗻’𝘁 𝗾𝘂𝗶𝘁𝗲 𝘀𝗲𝗲𝗶𝗻𝗴 𝗲𝘆𝗲-𝘁𝗼-𝗲𝘆𝗲? Through years dealing with many, I’ve come across a few misconceptions. Let’s break them down!

𝗧𝗵𝗲𝘆 𝗷𝘂𝘀𝘁 𝘀𝗽𝗲𝗻𝗱 𝗺𝗼𝗻𝗲𝘆, 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁! ️‍📈

It used to be that we struggled to measure the impact of marketing efforts. Now, with the right tools, you can see exactly how marketing campaigns influence bookings and revenue.

𝗜𝘁 𝗶𝘀 𝗷𝘂𝘀𝘁 𝗣𝗥! 📢

Public Relations are great for brand awareness, but marketing goes beyond press releases. It’s about creating compelling content, targeted ads, and building a strong online presence to attract the right guests.

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗼𝗻𝗹𝘆 𝗰𝗮𝗿𝗲𝘀 𝗮𝗯𝗼𝘂𝘁 𝗱𝗶𝗿𝗲𝗰𝘁 𝗯𝗼𝗼𝗸𝗶𝗻𝗴𝘀! 🎯

Sure, direct bookings are fantastic, but a well-rounded marketing strategy can reach a wider audience across various channels, not just your hotel website.

𝗧𝗵𝗲𝘆 𝗰𝗮𝗻’𝘁 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝘆 𝗰𝗼𝗺𝗽𝗲𝘁𝗲 𝘄𝗶𝘁𝗵 𝗢𝗧𝗔𝘀! 🥷🏼

OTAs are a force to be reckoned with, but effective marketing can help you stand out and convince guests to book directly.

𝗣𝗢𝗦/𝗚𝗲𝗼-𝗳𝗲𝗻𝗰𝗲𝗱 𝗼𝗳𝗳𝗲𝗿𝘀 𝗰𝗮𝗻 𝗼𝗻𝗹𝘆 𝗯𝗲 𝗱𝗼𝗻𝗲 𝗼𝗻 𝗢𝗧𝗔𝘀! 🌏

By leveraging marketing tools, you can target potential guests in source specific markets with special deals directly through your hotel website or app (using deep link or promo codes).

𝗜 𝗱𝗼𝗻’𝘁 𝘀𝗲𝗲 𝘄𝗵𝘆 𝘁𝗵𝗲𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗵𝗮𝘃𝗲 𝗮 𝘀𝗮𝘆 𝗶𝗻 𝗺𝘆 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀! 💲

Marketing has a good view of what price points are moving, what converts and where ADR opportunities may lie. Working together, the two can create a winning strategy for your hotel.

Do any of these resonate? What other misunderstandings exist between marketing and revenue?