![](https://www.digipsyche.com/wp-content/uploads/2024/07/RevMark.jpg)
What revenue managers (often) get wrong about hotel marketing?
๐๐๐ฒ๐ฟ ๐ณ๐ฒ๐ฒ๐น ๐น๐ถ๐ธ๐ฒ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฎ๐ฟ๐ฒ๐ป’๐ ๐พ๐๐ถ๐๐ฒ ๐๐ฒ๐ฒ๐ถ๐ป๐ด ๐ฒ๐๐ฒ-๐๐ผ-๐ฒ๐๐ฒ? Through years dealing with many, I’ve come across a few misconceptions. Let’s break them down!
๐ง๐ต๐ฒ๐ ๐ท๐๐๐ ๐๐ฝ๐ฒ๐ป๐ฑ ๐บ๐ผ๐ป๐ฒ๐, ๐๐ต๐ฒ๐ ๐ฑ๐ผ๐ปโ๐ ๐ธ๐ป๐ผ๐ ๐๐ต๐ฒ ๐ถ๐บ๐ฝ๐ฎ๐ฐ๐! ๏ธโ๐
It used to be that we struggled to measure the impact of marketing efforts. Now, with the right tools, you can see exactly how marketing campaigns influence bookings and revenue.
๐๐ ๐ถ๐ ๐ท๐๐๐ ๐ฃ๐ฅ! ๐ข
Public Relations are great for brand awareness, but marketing goes beyond press releases. It’s about creating compelling content, targeted ads, and building a strong online presence to attract the right guests.
๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ผ๐ป๐น๐ ๐ฐ๐ฎ๐ฟ๐ฒ๐ ๐ฎ๐ฏ๐ผ๐๐ ๐ฑ๐ถ๐ฟ๐ฒ๐ฐ๐ ๐ฏ๐ผ๐ผ๐ธ๐ถ๐ป๐ด๐! ๐ฏ
Sure, direct bookings are fantastic, but a well-rounded marketing strategy can reach a wider audience across various channels, not just your hotel website.
๐ง๐ต๐ฒ๐ ๐ฐ๐ฎ๐ปโ๐ ๐ฝ๐ผ๐๐๐ถ๐ฏ๐น๐ ๐ฐ๐ผ๐บ๐ฝ๐ฒ๐๐ฒ ๐๐ถ๐๐ต ๐ข๐ง๐๐! ๐ฅท๐ผ
OTAs are a force to be reckoned with, but effective marketing can help you stand out and convince guests to book directly.
๐ฃ๐ข๐ฆ/๐๐ฒ๐ผ-๐ณ๐ฒ๐ป๐ฐ๐ฒ๐ฑ ๐ผ๐ณ๐ณ๐ฒ๐ฟ๐ ๐ฐ๐ฎ๐ป ๐ผ๐ป๐น๐ ๐ฏ๐ฒ ๐ฑ๐ผ๐ป๐ฒ ๐ผ๐ป ๐ข๐ง๐๐! ๐
By leveraging marketing tools, you can target potential guests in source specific markets with special deals directly through your hotel website or app (using deep link or promo codes).
๐ ๐ฑ๐ผ๐ปโ๐ ๐๐ฒ๐ฒ ๐๐ต๐ ๐๐ต๐ฒ๐ ๐๐ต๐ผ๐๐น๐ฑ ๐ต๐ฎ๐๐ฒ ๐ฎ ๐๐ฎ๐ ๐ถ๐ป ๐บ๐ ๐ฝ๐ฟ๐ถ๐ฐ๐ถ๐ป๐ด ๐ฑ๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป๐! ๐ฒ
Marketing has a good view of what price points are moving, what converts and where ADR opportunities may lie. Working together, the two can create a winning strategy for your hotel.
Do any of these resonate? What other misunderstandings exist between marketing and revenue?
![](https://www.digipsyche.com/wp-content/uploads/2024/07/pexels-ketut-subiyanto-4907442-75x75.jpg)
![](https://www.digipsyche.com/wp-content/uploads/2024/07/Tolst-75x75.jpg)