Recipe for Disaster? Why Standardising Marketing Can Spoil Your Hotel’s Success

We all know the power of a well-oiled hotel operation. Standardised procedures ensure spotless rooms, efficient check-in, and that perfect breakfast – the hallmarks of a reliable guest experience. It’s the magic formula behind that delicious chocolate chip cookie you crave on every stay.

But hold on a minute before you try to bottle that operational magic and apply it to your marketing. The world of hotel marketing is a vibrant ecosystem that thrives on constant adaptation. Here, the marketing team morphs like a chameleon, crafting dynamic social media campaigns, irresistible seasonal packages, and targeted adverts that resonate with specific demographics.

The plot twist? Success demands both consistency and change. Standardised operations are the foundation, the bedrock of guest satisfaction. But marketing is the sizzle, the ever-evolving presentation that keeps your hotel fresh and relevant.

Think of it this way: SOPs are the perfectly baked layers in that delicious Victoria sponge, guaranteeing its success. But marketing is the entire bakery window, showcasing a variety of treats to tempt different palates. Standardise the sponge, but don’t frost all the cakes with the same flavour!

What are your thoughts on the interplay between standardized operations and dynamic marketing in hospitality? Share your experiences in the comments!