The majority of hotels in Asia are pleased with the resurgence of business. Given the scarcity of demand over the past two years, hotels are grateful for any business, regardless of the costs involved. This is a fantastic opportunity for numerous middlemen to seize control of the marketing and distribution.  Chronic under-investment in technology and marketing even before the global pandemic exacerbated the situation. Now, post-COVID,  most hotels do not appear to be in a hurry to change this status quo.  A smart hotelier would focus on increasing the investment in new digital technologies that guests now expect. From web experience technology (website), content hub, CRM, CDP, marketing automation, a…