Hospitality Industry
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Top 5 Hotel Website Mistakes to Avoid in 2022
I do a lot of research and planning for the various trips I take. As someone who works in the hospitality industry, I always prefer to book directly. This means I visit quite a few hotel websites, usually via Google or through their social media pages. Admittedly, my recent travel has been a lot more domestic and regional due to the pandemic.As per my observation, these are the top five mistakes that hotel websites are still making in 2022.1) Missing a Call to Action:So you've taken some lovely photos and videos of your property. You want the best shots to captivate your visitors. They are absolutely amazed. What next?According to studies,…
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Hospitality’s Fear of Missing Out (FOMO) Culture
One thing I've noticed about the hospitality industry is that it is very interested in what others are doing. It is common for hotels to use a system, technology, strategy, tactic, or structure just because everyone else does it.This tendency is easily exploited by partners, agents, OTAs, and technology vendors. Vendors frequently release case studies, advertorials, and poorly disguised help pieces to entice hoteliers. The media is always eager to publicize the newest and greatest inventions. When platforms like Snapchat, TikTok, AI, augmented reality, and others first came out, they were heralded as the next big thing in the hotel industry. In Second Life, I remember that vendors built hotels…
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So Many Conferenes, So Little Time
Seminars, conferences, and vendor briefings are back. After almost three years, it is as if the floodgates have opened. I grapple with the question of attending them or allowing team members to do so. I tend to be ruthlessly picky about the conferences that I attend and the speaking engagements I accept. The general rule of thumb is that the benefits of attending should outweigh the immediate demands of my daily work. These are the decision-making strategies that work for me. Why should I attend? Will I gain any new knowledge? Is it currently pertinent? Which of my present initiatives, plans, or activities will benefit from the event? Are the attendees and speakers worth…
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The Low-Hanging Fruits: Is your hotel using these tactics to generate more revenue?
The majority of hotels in Asia are pleased with the resurgence of business. Given the scarcity of demand over the past two years, hotels are grateful for any business, regardless of the costs involved. This is a fantastic opportunity for numerous middlemen to seize control of the marketing and distribution. Chronic under-investment in technology and marketing even before the global pandemic exacerbated the situation. Now, post-COVID, most hotels do not appear to be in a hurry to change this status quo. A smart hotelier would focus on increasing the investment in new digital technologies that guests now expect. From web experience technology (website), content hub, CRM, CDP, marketing automation, a…
