Uncategorized
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Recipe for Disaster? Why Standardising Marketing Can Spoil Your Hotel’s Success
We all know the power of a well-oiled hotel operation. Standardised procedures ensure spotless rooms, efficient check-in, and that perfect breakfast – the hallmarks of a reliable guest experience. It’s the magic formula behind that delicious chocolate chip cookie you crave on every stay. But hold on a minute before you try to bottle that operational magic and apply it to your marketing. The world of hotel marketing is a vibrant ecosystem that thrives on constant adaptation. Here, the marketing team morphs like a chameleon, crafting dynamic social media campaigns, irresistible seasonal packages, and targeted adverts that resonate with specific demographics. The plot twist? Success demands both consistency and change.…
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What revenue managers (often) get wrong about hotel marketing?
𝗘𝘃𝗲𝗿 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗿𝗲𝗻’𝘁 𝗾𝘂𝗶𝘁𝗲 𝘀𝗲𝗲𝗶𝗻𝗴 𝗲𝘆𝗲-𝘁𝗼-𝗲𝘆𝗲? Through years dealing with many, I’ve come across a few misconceptions. Let’s break them down! 𝗧𝗵𝗲𝘆 𝗷𝘂𝘀𝘁 𝘀𝗽𝗲𝗻𝗱 𝗺𝗼𝗻𝗲𝘆, 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁! ️📈 It used to be that we struggled to measure the impact of marketing efforts. Now, with the right tools, you can see exactly how marketing campaigns influence bookings and revenue. 𝗜𝘁 𝗶𝘀 𝗷𝘂𝘀𝘁 𝗣𝗥! 📢 Public Relations are great for brand awareness, but marketing goes beyond press releases. It’s about creating compelling content, targeted ads, and building a strong online presence to attract the right guests. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗼𝗻𝗹𝘆 𝗰𝗮𝗿𝗲𝘀 𝗮𝗯𝗼𝘂𝘁 𝗱𝗶𝗿𝗲𝗰𝘁 𝗯𝗼𝗼𝗸𝗶𝗻𝗴𝘀! 🎯 Sure,…
- Hospitality Industry, Hotel Marketing, Hotel Technology, Productivty and Time Management, Uncategorized
War and Hospitality: Why Great Hotels Share Similarities (But Struggle in Unique Ways)
Leo Tolstoyan wrote, “All happy families are alike, but each unhappy family is unhappy in its own way” Well, the same goes for hotels. The successful ones all seem to nail a similar set of things: 🟢 Dream Team: Strong leadership, a collaborative crew, and everyone’s on the same page. 🟢 Marketing Magic: Knowing who you’re trying to reach and using the right channels to get there. 🟢 Distribution Dynasty: Striking a balance between getting your name out there and keeping prices fair. 🟢 Guest Gems: A focus on a diverse, sustainable guest mix and making sure every stay is stellar. 🟢 Retention Revolution: Building loyalty programs and keeping the…
