Uncategorized
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Recipe for Disaster? Why Standardising Marketing Can Spoil Your Hotel’s Success
We all know the power of a well-oiled hotel operation. Standardised procedures ensure spotless rooms, efficient check-in, and that perfect breakfast โ the hallmarks of a reliable guest experience. It’s the magic formula behind that delicious chocolate chip cookie you crave on every stay. But hold on a minute before you try to bottle that operational magic and apply it to your marketing. The world of hotel marketing is a vibrant ecosystem that thrives on constant adaptation. Here, the marketing team morphs like a chameleon, crafting dynamic social media campaigns, irresistible seasonal packages, and targeted adverts that resonate with specific demographics. The plot twist? Success demands both consistency and change.…
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What revenue managers (often) get wrong about hotel marketing?
๐๐๐ฒ๐ฟ ๐ณ๐ฒ๐ฒ๐น ๐น๐ถ๐ธ๐ฒ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฎ๐ฟ๐ฒ๐ป’๐ ๐พ๐๐ถ๐๐ฒ ๐๐ฒ๐ฒ๐ถ๐ป๐ด ๐ฒ๐๐ฒ-๐๐ผ-๐ฒ๐๐ฒ? Through years dealing with many, I’ve come across a few misconceptions. Let’s break them down! ๐ง๐ต๐ฒ๐ ๐ท๐๐๐ ๐๐ฝ๐ฒ๐ป๐ฑ ๐บ๐ผ๐ป๐ฒ๐, ๐๐ต๐ฒ๐ ๐ฑ๐ผ๐ปโ๐ ๐ธ๐ป๐ผ๐ ๐๐ต๐ฒ ๐ถ๐บ๐ฝ๐ฎ๐ฐ๐! ๏ธโ๐ It used to be that we struggled to measure the impact of marketing efforts. Now, with the right tools, you can see exactly how marketing campaigns influence bookings and revenue. ๐๐ ๐ถ๐ ๐ท๐๐๐ ๐ฃ๐ฅ! ๐ข Public Relations are great for brand awareness, but marketing goes beyond press releases. It’s about creating compelling content, targeted ads, and building a strong online presence to attract the right guests. ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ผ๐ป๐น๐ ๐ฐ๐ฎ๐ฟ๐ฒ๐ ๐ฎ๐ฏ๐ผ๐๐ ๐ฑ๐ถ๐ฟ๐ฒ๐ฐ๐ ๐ฏ๐ผ๐ผ๐ธ๐ถ๐ป๐ด๐! ๐ฏ Sure,…
- Hospitality Industry, Hotel Marketing, Hotel Technology, Productivty and Time Management, Uncategorized
War and Hospitality: Why Great Hotels Share Similarities (But Struggle in Unique Ways)
Leo Tolstoyan wrote, “All happy families are alike, but each unhappy family is unhappy in its own way” Well, the same goes for hotels. The successful ones all seem to nail a similar set of things: ๐ข Dream Team: Strong leadership, a collaborative crew, and everyone’s on the same page. ๐ข Marketing Magic: Knowing who you’re trying to reach and using the right channels to get there. ๐ข Distribution Dynasty: Striking a balance between getting your name out there and keeping prices fair. ๐ข Guest Gems: A focus on a diverse, sustainable guest mix and making sure every stay is stellar. ๐ข Retention Revolution: Building loyalty programs and keeping the…
