Digital Marketing Managers are from Venus, and Revenue Managers from Mars

Here is a cheat sheet for digital marketing managers. If you want to know what your revenue manager means, this is it.

Rate hurdle Minimum order value

Group ceiling Maximum order quantity (specific product)

Average daily rate (ADR) Average order value

Average length of stay (ALOS) Average quantity

Segments Sell channel categories

Revenue per available room (RevPAR) Average revenue (per store)

Total revenue per available room (TrevPAR) Total revenue per (available store)

Gross operating profit per available room (GOP PAR) Gross profit per (available store)

Net revenue per available room (NRevPAR)  Net profit per (available store)

Revenue generation index (RGI) Market (click) share 

Market penetration index (MPI) Market share ranking

How would you expand this list?